Nothing To Lose
Industry
Sport and Fashion
Kappa Argentina
Services
Creative Direction
Key Visuals
Brand and Visual Identity
Retail Aplication
E-Commerce
Adds
Merch
Photo Retouching
Brief
Kappa is an international brand with a long history but diverse adaptations around the world. The challenge was to create a brand identity with a strong presence but limited resources, integrating global materials with local production.
CREDITS
Creative Direction
Martin Staric
Strategy & Copy
Magali Devoto
Project Manager
María Sol Nadjian
Senior Marketing Manager
Pablo Carnelli
Account Director
Magali Devoto
Content Manager
Magali Devoto
Design
Martin Staric
Designers
Martin Staric, Olivia Lareu
Motion Design
Martin Staric
Photo Retoucher
Martin Staric
Paid Media Manager
Maria Sol Nadjian
Retail implementation by Almacén and Visual Ilusion